Fiona Green speaks with authority and this book captures her knowledge brilliantly. Well informed and researched, Fiona has delivered a book that gets to the heart of the matter and gives insight to those charged with the strategic vision of an organisation. The world of sports business continues to grow and become ever more complex as new markets are explored and old ones are developed. Having a clear understanding of how, through clear strategic thinking and the use of analytics can help develop the business is essential to the continued growth of our beloved sports clubs locally, nationally and internationally.