Software Procurement Process – the Winners Way
Those of us working in the sports industry know that rights owners often must operate with very lean teams – this is certainly true of
Bringing the two together enables us to help our clients put their fans and customers at the centre of their organisation.
Applying the Perfect Circle
One of the biggest challenges in our work is the misconception that software’s a magic bullet – that if you buy a “CRM system” your problems will be over. This isn’t true and if you focus solely on software, you’ll end up with a costly IT project. One that doesn’t deliver.
Our approach is based on the Perfect Circle – five elements that must work together:
Using CRM and Analytics in the Business of Sports
Do you know how to apply data to the business needs of the sports industry?
Videos with transcripts, quick quizzes, and exercises, plus 1-2-1 calls WHENEVER YOU NEED THEM!
Analytics, data-driven marketing, data visualisation, sponsorship, data legislation, business change –EVERYTHING YOU NEED to kick-start or fast-track your career in the business of sports.
“[Sports] properties should be investing 80% in professionals capable of understanding the data and 20% in software and technology to extract it.
Data is everywhere. What is very scarce is professionals capable of analysing it.”
If you are interested in our work, please do get in touch:
Read some of our posts to discover more about our approach
Those of us working in the sports industry know that rights owners often must operate with very lean teams – this is certainly true of
Whilst social media has been around for over 20 years (with the first platform created all the way back in 1997!), the role and importance
Even though it’s now been with us for three years (or five if you think about when we first knew the detail of it), I
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